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October 16, 2026 · Ventures

Building for African markets: notes from the InnoLab partnership

Our partnership with Times Group Institute is teaching us how innovation actually travels.


Some of the most interesting venture building happening right now isn't in the usual startup cities. Our partnership with Times Group Institute on InnoLab — a youth innovation programme in Accra, Ghana — has been teaching us how innovation actually travels. Some notes.

Constraints are a feature

Building in markets with unreliable infrastructure, limited capital, and patchy logistics forces a discipline that abundance never teaches. Every feature has to earn its place. Every cost has to justify itself. Products built under real constraints tend to be tougher, leaner, and more honest than products built with runway to burn. That's not romanticizing hardship — it's recognizing that constraints are a design input.

Young builders in a working session
The talent is everywhere; the access isn't

Distribution beats product

In mature markets, founders obsess over product and assume distribution. In emerging markets, it's inverted: the winners are the ones who solve distribution — trust networks, payment rails, last-mile logistics. The product can be simple if the channel is strong. Western startup advice often gets this backwards.

Talent is everywhere; access isn't

The InnoLab programme works with young people across school levels — and the raw capability is undeniable. What's scarce isn't talent, it's access: to mentorship, to tools, to someone who takes a young builder seriously. That's a solvable problem, and it's one of the highest-leverage things a studio can do.

What we're taking back

Every venture we build now gets the same questions we ask in Accra: does this work under constraints? Who distributes it? Who gets access? Those aren't "emerging market" questions. They're just good questions — asked more urgently where the margin for error is thinner.

InnoLab is a partnership between Times Group Institute and KSPACE/Klabs, running youth innovation programming in Ghana. We're early, we're learning, and we're publishing the notes as we go.